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Brand New Justice: How Branding Places and Products Can Help the Developing World

Simon Anholt


Amazon description

Applying his observations on economic history and the development and impact of global marketing, the author presents a cogent plan for developing nations to benefit from globalization. He shows that …
More on this book at Amazon





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Geir_med_bindi_small_thumb
User: geir
Commented: 04 Aug 2009
Tags: branding, todo

Interesting book that came up via a Google search.


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