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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Geoffrey A. Moore


Amazon description

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for …
More on this book at Amazon



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User: geir
Commented: 04 Nov 2009
Tags: business, todo

Joel Spolsky mentioned this book in this excellent blog post: http://www.inc.com/magazine/20091101/does-slow-growth-equal-slow-death.html?partner=fogcreek




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profile: geir

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