Competitive Advantage: Creating and Sustaining Superior Performance http://www.amazon.com/Competitive-Advantage-Creating-Sustaining-Performance/dp/0684841460%3FSubscriptionId%3D0R4R2DRX8WCTQCB26W02%26tag%3Dwajapi-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0684841460 http://www.wajapi.com/books/show/611 Michael E. Porter http://ecx.images-amazon.com/images/I/51QA1WM8MKL._SL75_.jpg http://ecx.images-amazon.com/images/I/51QA1WM8MKL._SL160_.jpg http://ecx.images-amazon.com/images/I/51QA1WM8MKL.jpg Writing a business plan and therefore temporarily liberating this Michael Porter (HBS guru and superstar) title from the shelf. Not sure I could be bothered to ever read this from cover to cover ... but the introduction is always helpful. Tue Feb 09 16:44:42 +0000 2010 business