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Crossing the Chasm

Geoffrey A. Moore


Amazon description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger …
More on this book at Amazon



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User: geir
Commented: 22 Sep 2010
Tags: business

Bought this recently after having it on my to-do list for a long time. One of the best business books I've read - it's actually quite funny and entertaining. A must for anyone running a tech start-up.


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User: petur
Commented: 17 Mar 2008
Tags: marketing




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profile: geir

Joined Jan 2008
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