Don't Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding (Financial Times Series)
Books tagged with: marketing
Purple Cow: Transform Your Business by Being Remarkable
Description
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to …
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Description
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Description
Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I …
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Description
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe …
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Description
More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinkers, Seth Godin helps his army of …
Marketing High Technology
Description
Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for …
Crossing the Chasm
Description
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger …
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