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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Marc Benioff, Carlye Adler


Notes:

Inspiring story on how Marc Benioff built Salesforce.com. Benioff sounds slightly crazy, but that's probably what it takes. Recommended for anyone running a start-up (especially if you're in B2B like we are).
More on this book at Amazon

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User: geir
Tagged on: 07 Nov 10
Tags: startups business

 

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The Big Switch: Rewiring the World, from Edison to Google

Nicholas Carr


Notes:

Recommended by Marc Benioff in the same sentence as The Innovator's Dilemma. Which means I'll have to check it out.
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User: geir
Tagged on: 02 Nov 10
Tags: business

 

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Crossing the Chasm

Geoffrey A. Moore


Notes:

Bought this recently after having it on my to-do list for a long time. One of the best business books I've read - it's actually quite funny and entertaining. A must for anyone running a tech start-up.
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User: geir
Tagged on: 22 Sep 10
Tags: business

 

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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Adam Penenberg


Notes:

If this book becomes a best-seller, the author knows what he's talking about. Otherwise, he hasn't managed to create a viral loop. (Current Amazon sales rank: 10,649).
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User: geir
Tagged on: 24 Mar 10
Tags: business todo

 

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The Lomborg Deception: Setting the Record Straight About Global Warming

Howard Friel


Notes:

From a review in Newsweek: "In a display of altruistic masochism that we should all be grateful for ... author Howard Friel has checked every single citation in [Lomborg's] Cool It ... [revealing] that Lomborg's work is 'a mirage'". Sounds interesting.
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User: geir
Tagged on: 23 Feb 10
Tags: politics environment

 

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Competitive Advantage: Creating and Sustaining Superior Performance

Michael E. Porter


Notes:

Writing a business plan and therefore temporarily liberating this Michael Porter (HBS guru and superstar) title from the shelf. Not sure I could be bothered to ever read this from cover to cover ... but the introduction is always helpful.
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User: geir
Tagged on: 09 Feb 10
Tags: business

 

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Seeing What's Next: Using Theories of Innovation to Predict Industry Change

Clayton M. Christensen, Erik A. Roth, Scott D. Anthony


Notes:

Bought this instead of Innovator's Solution. In a sense it reads like a (slightly dry) thriller. Essential for people interested in the business of disruptive technology.
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User: geir
Tagged on: 08 Feb 10
Tags: business

 

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Road Trip USA: Cross-Country Adventures on America's Two-Lane Highways

Jamie Jensen


Notes:

Why aren't there more books like this?
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User: geir
Tagged on: 25 Jan 10
Tags: usa travel todo

 

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The Rough Guide to USA 9 (Rough Guide Travel Guides)

Greg Ward, Sam Cook, Jeff Dickey, Nick Edwards, Rough Guides


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User: geir
Tagged on: 25 Jan 10
Tags: usa travel